Have you ever heard of a logo? Most of the renowned sites, brand and social media account holders use the best logos for their unique visual identity and appearance. Nowadays,use of logos has been very popular. Whatever industry, brand or site you have, it needs a logo to make its visual appearance in its products, services and users. There are many elements in a logo and looking at it, users can guess some conception regarding the brand like what type of identity it is, what services it provides etc. Are you worry about How to Choose the Best Logo?
There are many features of a custom logo. The graphic designers make such kind of logos. Also, there are some AI powered logo makers in the market.
What Is a Logo?
Logo is a type of symbol, icon or image consisting of specific shapes, letters, brand name etc which is unique in its overall attributes. Logo may contain an icon, a brand name and a text or simply a symbol and a text for brandability. In this sense, a logo represents a site or brand and gives it a unique visual outlook.
Logo being a sign of identity, it is found both in the digital products and printed materials produced by the service providers. This is why when you search for a post and it is displayed on your android’s or computer’s screen, the browser shows the favicon.
Logos of some site include a symbol with texts and some others include a symbol and letter chosen from the brand name. Also, some logos include only symbol.
Include these Features While Choosing Logos
The logo that you are going to choose must have some essential features in shape, size, resolution, color and other attributes.
Simplicity: While choosing a logo, look at its simplicity. Simplicity is a good feature of a logo. While logo designers, design logos, they should make it simple as much as possible. Simplicity implies that whether you choose icon, shape, add color or anything else, try to make your logo simple in all attributes. Simplicity in logo designing results in better user experience. In other words, while you make a logo simple, users can identify and remember it. Be it color, word, letter, icon or shape, it must be included with simplicity for better recognition and better brand identity.
Relevance: The logo you are choosing for your site or brand must be relevant to your site’s niche or brand’s services. You have already known that logo is a graphic symbol or icon containing other elements combined with it represents a site or brand identity. A logo can express more relevance to your company than writing hundred or more words about it. Taking into account this factor, the famous companies and brand design logos that are most relevant to their industry or business.
Memorable: Another notable feature of a good logo is that it is memorable. It is made in such a way that gives impression in your mind. Being attractive and featured, when it appears in your mind, you can remember it. It creates strong affinity in the mind of the consumers. Just looking at your logo, consumers can remember what is your brand and what does it offer? Any customer even children too can remember a logo that is memorable.
Timeless: The logo that you are going to choose must be timeless and it is a good feature of a branded logo. You may change the website that you have created if needed. Sometimes, you may have to change the layout of website, footer layout, header style, site background color, drop-down menus or anything else. Doing such changes may affect your site less than that of logo. Because logo is the most important feature that gives visual impression to the visitors. Whenever someone visits a web post or page, he can look at the logo. Under such a circumstances, you should not change the logo if you have already uploaded in onto your site and it becomes too old. On the other hand, if you don’t know How to choose the best logo, then you can search for various templates at the logo design services and choose the best one which matches your business. Also, you can contact the logo designer, give him clear concept about your site or brand and let him design a good logo for your business. If the logo becomes perfect from all aspect, you should not redesign or change anytime. It will work for your site forever. And, this the timeless attribute of a logo. While choosing a logo or getting it designed by logo design service, try to incorporate timeless attribute in it.
Versatile: The logo you are choosing must be versatile. Nowadays, we are living in the age of Internet. There are numerous online social media like Facebook, Twitter, LinkedIn, Youtube, Instagram, Reddit, Tumblr etc. Now, your presence in the social media is a-must in order to increase your brand visibility, more sale and drive more traffic. That’s why while designing a logo or purchasing it from a logo design service, make different version of the same logo so that you can use it in different social media in addition to website. Having such logo on multiple social media platforms will enhance your business volume, lead more traffic and ultimately your site will be more popular to visitors.
Scalable: Your logo should be scalable. I have already said that the design of your logo should be same but it should have different versions. Because the same logo with same dimensions will not be adapted to various sites and devices. Dimension of a logo for android will be different from that of iPhone. Your logo must be able to scale to various required dimensions if needed.
Uniqueness: Another notable feature that your logo should include is uniqueness. Here uniqueness implies that the logo will never be exactly as same as others. It has various elements like color,icon or emblem, shape, letters or word etc. All these elements are incorporated into the logo. Some logos contain slogan too. Taking into account, all these aspects you logo must stand unique in visual appearance. When you add or upload such kind of logo to your brand or site, it gives a unique identity. Just having a glace at your site, visitors will remember that it belongs to your brand.
Color: Color is an important element of a logo that belongs typography. You should apply such color or combination of color as arises visual appeal to the visitors. Also, keep in mind that the color you use must be matching with your site’s background. Try to use one or two color in a logo. If you want to add more color, then you can use maximum three color and don’t use more than this.
Another element of typography is text: Text has many attribute such type of family, font size, font color etc. The text or letters which you want to add to your logo must be matching to your logo in all consistency. Color of logo and text should not be same lest the text will not be visible.
Many beginners don’t know ‘How to choose the best logo? So, whenever you are going to choose a logo or purchase it, look at these features.
How to Choose Subscription to Pay for Logo?
You should know about logo purchase, as you are going to know about How to choose the best logo. There are several logo design services out there and you can choose anyone of these based on your needs and budget. However you should consider some facts such as:
- Should I purchase a logo for one time fee?
- Should I subscribe a monthly plan?
- Should I subscribe a yearly plan?
The logo design companies give you various opportunities to purchase logos for your site and brand. You can purchase a logo by paying one time fee. In such kind of plan, you will get a complete logo that includes various files of the logo such as PNG, JPG, SVG, EPS etc. Even you can download and access the file. Based on your needs, you can use these various formats of the same logo. PNG format is a good option because it is with high resolution and it does not lose quality. You have no option to edit your logo if you purchase it for one-time fee. If you want to edit, then you have to subscribe a monthly or yearly plan or pay extra charge.
On the other hand, if you purchase a logo by subscribing to a monthly plan, you have a lot of opportunities to edit your logo. You know that now social media play vital role to drive traffic to your site. Youtube is the second biggest search engine after Google. Similarly, Twitter, LinkedIn, Pinterest etc have significant role in driving traffic to a website. In monthly plan, you have the opportunity to edit your logo and so, you can edit your logo to get various versions to be used for various social media. It increases your brand visibility and drives traffic too. You can’t upload the same logo with same dimension to various sites, as it will not be accommodated properly. That’s why you need to resize the same logo with different dimensions to upload it to several social sites. Monthly subscription is a good choice for such kind of usability.
Yearly subscription is the best choice if you can afford it. If you run an ecommerce site, you can design multiple templates with the logo and send it to customers to increase your sale. In yearly plan, you have sufficient time to design several templates including offers. It will enhance your sale. In yearly plan, also you may have the option to print various usable materials with you logo like business card, hat, T-shirt, cup, wall paper, banner etc. It increases your brand’s visibility and popularity in the local market. It affects your site’s local SEO.
You can choose any of the three plans based on your needs. Purchasing a logo for one time fee is also a good option if you don’t want various versions of the same logo.
Monthly or yearly subscription is a good choice if you run an ecommerce site because there are several opportunities to design multiple templates including the logo. It gives you opportunities to send offers to customers with banners.
